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Now the real work begins.
Up until now you may have been involved in an interesting intellectual and
analytical exercise. The development of an action plan has enabled you to
crystallize your thoughts and put some substance around your ideas.
However, all of that will count for little if you do not take the next
step and implement.
In my experience implementation is the most talked about and least
understood action in management. The ‘just do it’ approach is popular and
suggests that there is nothing much to implementation – go on – just do it
Unfortunately it is not that easy. Implementation of anything, whether
that is wholesale organization change or modifying personal habit, is
hard. Just look at the global industry built around getting people to
lose weight and exercise. Implementation is the toughest task of all.
Here is the reason why: Implementation is tough because not only do you
need to start doing something new but you also need to stop doing
something old.
Many of us find this tough at a personal level but when you include the
mix of different personalities, different viewpoints and different
agendas, when implementing across an organization, the job just got a
whole lot tougher!
Still, some people do manage to make change happen. They manage to make
change stick; they manage to implement ideas and the actions that those
ideas generate. The people that do this understand that implementation is
a process not just an entry in a Gantt chart.
My dictionary defines implementation as ‘to put into practical effect’.
However, this tells us little of the process and issues faced.
The Process of
Implementation
Implementation involves two key activities:
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Problem solving
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Change management
Problem solving is usually a term associated with an analytical process
but it is also a prime element of implementation. This is because ‘the
plan’ will not be perfect. In fact, if it were perfect you would have
spent far too much time planning and not enough time taking advantage of
your opportunities. This is a major issue that can prevent companies
going forward – they get stuck in the planning stage.
Often companies try to anticipate every hurdle and every issue and have a
plan that will require no correction when commenced – it must work first
time. In any journey there will always be a need to make course
corrections.
Of course the other extreme is the ‘cowboy’ with an idea and no plan.
Problem solving is required as you encounter hurdles and issues that you
had not considered and that will sometimes stop the team from getting on
with the new action. This is not a criticism of your thinking; I am just
trying to manage your expectations.
As a sweeping statement I think that it is also fair to say that people
hate uncertainty. In any process change the old way may not have provided
the outcome you want but people knew what they were getting. There was
generally little uncertainty. Doing something new involves uncertainty and
if we are unsure of what to do or what is required then the uncertainty is
doubled.
The problems that arise in implementation drive uncertainty and therefore
require solving in order to lessen that uncertainty. In any implementation
expect problems. Expect issue to arise that you had not thought of.
Expect issues to arise that you had thought of but had not resolved. You
can also expect some things that you thought might be issues to not be
issues at all!
In any case, the point is that you will need
to solve problems if you want to succeed. Implementation is not just a
matter of saying ‘There it is, just go do it’. Accept this and get on with
the job. The alternative is to stop and revert to the existing practice.
This is easy and comfortable for some but hardly progressive. No thank
you.
The other way to limit
uncertainty is with information. This is a key part of change management
This is covered in Part 2.
About The Author
Phillip Slater is
the author of the book
A New Strategy
for Continuous Improvement. For more
information visit his website at
http://www.InitiateAction.com.
Note: You are welcome to
reprint this article online on the condition that it remains complete and
unaltered (including the ‘About the author’ info at the end) and you send
a reprint to
enquiries@InitiateAction.com
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